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Online Marketing

10 articles

Paper aeroplane and a branching network. Title: Viral marketing: Ideas that spread.
Marketing & Sales

A practical guide to viral marketing

Viral marketing is often imagined as one post that spreads by itself, reaches millions and makes a brand famous overnight. In practice, content that travels widely usually combines psychology, a…


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Shop model, laptop and rearranged planning cards. Title: Marketing in a crisis.
Marketing & Sales

Marketing during the coronavirus crisis

The coronavirus crisis changed consumer and business behaviour abruptly. In-person contact was restricted, budgets came under pressure and familiar marketing plans stopped fitting the…


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Open and covered chain links beside a laptop. Title: Affiliate links: Understanding masking.
E-Commerce & Online Business

Masking affiliate links

Affiliate links use a partner identifier to associate visitors and qualifying sales or leads with a publisher's account. Deep links can become long, and some publishers prefer an address that is…


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