11 articles
A modern layout can still load slowly. Use Core Web Vitals to investigate images, scripts, fonts and caching, then measure the effect of each improvement.
Image format is only part of page speed. Compare WebP and AVIF alongside pixel dimensions, responsive variants, visual quality and loading behaviour.
What matters for visibility in AI search? Google’s guidance points to accessible websites, useful content and verifiable sources rather than secret optimisation tricks.
AI writes title suggestions quickly, but editors still need to check search intent, factual promises and the article’s actual substance before accepting them.
AI answers make search performance harder to explain through clicks alone. Combine visibility, visits and useful reader actions rather than relying on a supposed AI citation rate.
AI Mode brought a more conversational search experience to Germany, Austria and Switzerland in 2025. What this means for article structure, context and measurement.
Search engine optimisation has changed from a narrow focus on isolated keywords towards understanding topics, context and what a searcher actually needs. Semantics is the study of meaning and of…
Google introduced AI Overviews in Germany in March 2025. Explore what this means for useful articles, search intent and the reasons readers still visit a website.
SEO means search engine optimisation: improving a website so that relevant pages can be discovered and understood in search results. It can help a business attract visitors without buying each…
On a multilingual website, visitors and search engines need a clear way to identify corresponding language versions. The hreflang annotation can describe those relationships. It is information for…
SEO Campixx 2018 brought specialists and interested visitors to Berlin's Müggelsee for the event's tenth edition. It was our first visit with SEO Portal, and this is my personal account of the…
