EXPLORE THE ENGLISH EDITION

Finance

9 articles

Shop model, laptop and rearranged planning cards. Title: Marketing in a crisis.
Marketing & Sales

Marketing during the coronavirus crisis

The coronavirus crisis changed consumer and business behaviour abruptly. In-person contact was restricted, budgets came under pressure and familiar marketing plans stopped fitting the…


Read article
Calculator, cost blocks and a coin. Title: Contribution margin: Understand profit.
Business & Companies

Contribution margin explained

Contribution margin is a useful concept in costing, pricing, management accounting and business planning. It shows what remains from sales after the relevant variable costs have been covered and…


Read article
Balance scale, product and cost blocks. Title: Price floors: Calculate with clarity.
Business & Companies

Lower price limits explained

A lower price limit helps a business think about how far a price can fall before a sale no longer makes economic sense under the assumptions being used. It becomes particularly relevant when…


Read article